Our Mission & Principles

Mission Statement

Fitness-Sales.net llc's marketing concepts and culture has been developed over fourteen years of blood sweat and tears. Throughout the years we have tried and implemented every form of marketing and advertising in the fitness industry… Some with great financial losses and others with great success. The end result is the most effective, proven and cutting edge marketing for health clubs in the fitness industry GUARANTEED.

Fitness-Sales.Net’s mission is twofold. First and foremost it starts with our staff. I truly believe that if I / we can create a culture within our company that is built on the foundation of integrity, communication, commitment, and accountability, and stay committed to always being open minded to the ever evolving fitness industry, then prosperity will always follow for the staff, company, and Client. These principles start with myself as the owner and work their way through upper management, accounting and corporate office employees as well as all of the sales and management staff. I can expect nothing less than excellence from everyone on our team, PERIOD.

Secondly Fitness-Sales.net strives to be and is the most effective marketing company in the entire fitness industry and this cannot be disputed. Our fitness marketing campaigns reach members that health clubs cannot get on their own and more importantly we do this without discounting and devaluing your club. We are an EFT company. This is the key to any health club; cover your overhead with your EFT’s. Our mission is to help you get to that point and beyond all the while maintaining integrity with your pricing and the entire sales process with these new members.

For more about us, and to read a message from Owner and President, Robert Smilanich, visit our About Us page.

Our Principles

PHILOSOPHY: A precept, or set of precepts, beliefs, principles, or aims, underlying a practice or conduct.

I believe in living a principled life. I find it extremely important to know exactly what your words mean when you are speaking. In my 15 years of owning, operating, and promoting health clubs, I have discovered a few core principles that you must abide by in order to operate a successful health club. All of these principles are built into Premier Fitness Marketing's promotions.

STABILITY: The state or quality of being stable. Resistance to change, deterioration, or displacement. Constancy of character or purpose; steadfastness. Reliability; dependability.

Running a health club is stressful. I have found that the primary way to reduce this stress is to bring financial stability to a club by raising the monthly receivables. The goal should be to cover most or all of the gym's overhead, without the daily stress of cash sales to make payroll or looming bills. My goal with all of my fitness marketing campaigns has been to provide other health club owners the stability that a large receivables base provided me within my own health clubs.

INTEGRITY: Steadfast adherence to a strict moral or ethical code. The state of being unimpaired; soundness.
The quality or condition of being whole or undivided; completeness.

All club owners receive postcards that claim big money if, AND ONLY IF, you will sell dirt cheap memberships. This is a temporary band-aid solution that does more harm than good. In the end, you are left with (sometimes) a little cash, a lot of members to service, and members who will never be willing to pay a decent rate again. You must keep integrity in your pricing. This does not mean that you cannot discount a membership during a promotion; however, once you offer memberships at a ridiculous rate, you can never expect members to renew at a reasonable rate again. Not to mention, it just looks desperate.

VALUE: Relative worth, merit, or importance.

The only way to sell memberships at a reasonable rate to people who normally would not join health clubs is to create value in your health club. To create value, you must sell the benefits and advantages that your health club provides to meet a client's intrinsic needs, instead of the price and amenities of the gym.

SERVICE: An act of helpful activity; help; aid; to do someone a service.

It's great to have a bunch of members. But now what? Selling memberships and retaining members are two totally different things. People want attention-that's all. If you go the extra mile with your members, they will show you their appreciation through renewals and collection percentages. This process starts during the first tour of the club. Our average tour takes between 20 and 30 minutes. We don't want the member to feel like it was just a quick and easy sale.

ACTION: The process or state of acting or of being active.

Now, you know what it takes to make a club work. But if the phone isn't ringing and the door isn't swinging, then we have nothing to work with. This is where Premier Fitness Marketing comes in. Not only can we sign up between 300 and 1,000 new members, but we can show you how to market your club after we leave to keep the momentum going. Our gym marketing program works every year, so if you are happy with our performance, ask us to come back. We look forward to partnering with you!


Robert Smilanich